Hope is part of every business owner’s journey, but hope alone has never built a sustainable business. In this Field Notes episode, I explore why intentional decisions—not waiting for the perfect opportunity—shape the careers that stand the test of time.
Ten years after her first appearance on the Equine Photographers Podcast, Shelley Paulson returns to reflect on the evolution of her business, changing priorities, and the lessons that come with experience.
Most photographers believe clients are paying for the finished images, but that’s only part of the story. In this episode, we explore why trust, consistency, communication, and professionalism often have a greater influence on pricing than the photographs themselves—and how understanding that can transform your business.
Most photographers think they have a speed problem.
They don’t.
They have a throughput problem.
Throughput isn’t about shooting faster. It’s about removing bottlenecks, eliminating unnecessary decisions, and building systems that allow you to consistently produce quality work without constantly feeling behind. In this episode of Field Notes, we’re unpacking why some photographers can comfortably photograph 100 horses in a day while others struggle with 20—and why the difference has very little to do with talent or camera skill.