43: 10 Years Later: Shelley Paulson
Ten years after her first appearance on the Equine Photographers Podcast, Shelley Paulson returns to reflect on the evolution of her business, changing priorities, and the lessons that come with experience.
Ten years after her first appearance on the Equine Photographers Podcast, Shelley Paulson returns to reflect on the evolution of her business, changing priorities, and the lessons that come with experience.
Most photographers believe clients are paying for the finished images, but that’s only part of the story. In this episode, we explore why trust, consistency, communication, and professionalism often have a greater influence on pricing than the photographs themselves—and how understanding that can transform your business.
Most photographers think they have a speed problem.
They don’t.
They have a throughput problem.
Throughput isn’t about shooting faster. It’s about removing bottlenecks, eliminating unnecessary decisions, and building systems that allow you to consistently produce quality work without constantly feeling behind. In this episode of Field Notes, we’re unpacking why some photographers can comfortably photograph 100 horses in a day while others struggle with 20—and why the difference has very little to do with talent or camera skill.
What changes after ten years in business? In this second episode of the 10 Years Later series, I reconnect with Carien Schippers to reflect on a decade of growth, unexpected challenges, and an industry that looks very different than it did ten years ago. We discuss the changes she chose to make, the ones she was forced to make, how COVID reshaped her business, whether she has an exit strategy, and if she’d choose this career all over again. It’s an honest conversation about experience, perspective, and what time teaches us.